Fresh from the White House Farm, Norwich garden this morning, 50p/globe artichoke. Boil in water for 40 mins, and enjoy in melted butter - yum!
Grab your ready picked strawberries from White House Farm, Norwich before 4pm and settle into a truly British Wimbledon men's final!
Fantastic photo by Ella picking at White House Farm, Norwich Send your photos to us for a chance to win a £20 BBQ pack in the butchery.
Retail units in the making......- Missed White House Farm, Norwich on BBC Radio Norfolk? Catch up listening to Steve the butcher, Anya the baker and all the team. http://www.bbc.co.uk/programmes/p03y9569#play
Super duper....thanks BBC Radio Norfolk for an excellent show live from the farm!
Naturally everyone gets an interview! BBC Radio Norfolk
Listen in this morning 10-12pm @bbcNorfolk radio live this morning!- http://www.edp24.co.uk/going-out/ten_places_in_norfolk_where_you_can_pick_your_own_fruit_and_veg_1_4604806

If I had to pick a month, I'd say it was July; the month for soft fruit when all the hard earned farmer’s work over the winter months comes into fruition. Before the pickers arrive, in cool mornings, I'll walk the rows of raspberries, currants and table top strawberries contemplating the day ahead, my ear tuned into my favourite White House Farm bird, the yellow hammer. As one wise, silver-haired customer, who has been picking and jam making with us for years, pointed out, if you listen carefully, he enthusiastically sings to the tune of, a ‘'Little bit of bread and no cheese!' It makes me smile every time.
I consider myself incredibly lucky to be joining the family business in Sprowston on the edge of the ever expanding city, but it does come with its challenges. Revolutionising an established business and moving with the trends is no easy feat. Since the 70s when the business was at its prime, a whole heap of socioeconomic changes have occurred, impacting us in different ways.
For example, we’re no longer governed by our chest freezer: we have supermarkets with every fruit you can think of at our disposal year round.
PYO is no longer a necessity but a family day out. Plus the price of labour is vastly greater than it was 30 years ago.
So, in order to survive, we’ve had to change accordingly. We’ve added our café, farmshop and most recently a thriving butchery, but we’ve needed
to think creatively where fruit picking is concerned. We note the tremendous footfall each summer yet find ourselves disheartened by the small amount of fruit picked by customers. So this year, we’ve taken others’ lead and introduced an entry free, a minimum spend (to be deducted from fruit picked) to balance the hungry mouths that pass through.
Like all things on the farm, it’s an experiment and I hope it will deter the time wasters but reassure the core, trusted pickers that we are trying to ensure the PYO experience does not become a thing of the past. After all, you can’t beat it: sunny days, juicy, fresh berries that taste like no other, a spot of jam making - and my friend the ‘cheese bird’ singing in your ear!

- VERY excited to host BBC Radio Norfolk live at the farm 10-12pm tomorrow morning. Tune in, or even come and talk to @Edd_Smith amongst the raspberry canes!
Beautiful from the Feast Norfolk team. Pick up in the shop for free, or read while you have a latte in the sun! Still lots of strawberries is anyone was wondering!
Amazing thunder over our new retail units last night. The sooner they have a roof on the better! Aiming to be done by Christmas. ;-)
Oh yes, strawberries are here in time for a Wimbledon weekend! Only at White House Farm, Norwich
Table top strawberries are now ready... the finest crop and no back breaking work, just juicy, ripe delicacies! (Plenty on the ground for children.)